NRA Eddie Eagle GunSafe® Program

The Eddie Eagle GunSafe® program is a gun accident prevention program. It began in 1988 with one mission: teach children four simple, easy to remember steps so they know what to do if they ever come across a gun. In 2015 the NRA introduced a fresh, new Eddie and added some friends—his Wing Team. Though Eddie has evolved, his mission has not. In the brand new video, Eddie and his friends remind children that if they see a gun, they need to Stop! Don’t touch. Run away. Tell a grown-up.

The program makes no value judgments about firearms, and no firearms are ever used. Like swimming pools, electrical outlets and matchbooks, firearms are simply treated as a part of everyday life. With firearms found in about half of all American households, it’s a stance that makes sense.